Where to Shop and Save in Singapore and Online

11.11 Singles’ Day, Black Friday, Cyber Monday… We just want to score some deals! Let the festive season shopping begin.

While we’re not into the crazy queuing and ticking clocks that notoriously come with 11.11 Singles’ Day, Black Friday and Cyber Monday sales, we do love a good bargain right before the festive season. It couldn’t be a more perfect time to shop for gifts! So we’ve sussed out all the best shops in Singapore and online that are offering 11.11 Singles’ Day and Black Friday deals and shopping discounts for you to start browsing ASAP.

Happy shopping, mamas!

Missed out on the best deals? Check out our ultimate 2020 gift guides for kids, dads & husbands, and mamas!


Multi-label Online Retailers



When the clock strikes midnight on 11 November, 300 stores on Lazada (including LEGO, baby essentials store The Dinky Shop, Huggies, Nestle Baby Nutrition, Baby Kingdom and smart home camera retailer Arlo) will have storewide sales with up to 90% discounts for the first two hours. But don’t fret, you can already start enjoying early-bird prices by placing a non-refundable deposit of $1.11 or $11.11 from 1 – 10 November to lock in the price before the sale starts. Complete the payment on 11 November and you’ll get to enjoy discounts off exclusive sets, 1-for-1 promotions and deals up to 50% off!


Shopee’s 11.11 sale is undoubtedly one of the biggest shopping events in Singapore, so you’ll be missing out majorly if you don’t snag some good deals! Highlighted offers include 30% cashback and 20% off vouchers. Some offers are already live from now till 11 November – just check out their sale page for the calendar of deals offered each day. There will also be exclusive collaborations with brands like Dyson, Skechers, clean beauty line Yours, SK-II and more. Plus look out for a ton of cashback, and special deals for UOB, Citibank, Mastercard and American Express cardmembers.


Perfect timing to get all your early holiday shopping done on Amazon! Details are still pending, but we hear the Amazon.sg 11.11 and Black Friday sales guarantee incredible savings and big discounts on thousands of deals across every category. Check back as we update you with the latest deets!

hoolah 11.11 sale
Pay by instalment via hoolah on 11.11 to get 11% cashback! (Image: Pazzion)


hoolah is a new Buy Now Pay Later shopping platform that lets you complete payment for products in three instalments with no interest or hidden fees. For 11.11, they’re encouraging shoppers to go offline where you can pay via hoolah at over 1,000 retail outlets islandwide! From 6 – 11 November 2020, you’ll receive 11% cashback for all orders (capped at $20) paid via hoolah at physical stores, no minimum spend required. This cashback promotion is valid in conjunction with existing promotions or discounts by participating merchants, including ECCO, Nike, Pazzion, Paula’s Choice, Skin Inc and more. You’ll also get to redeem beauty packages from Pink Parlour, Skin Inc and Adonis with a minimum $100 spend, and stand a chance to win the latest iPhone 12 Pro (256GB) for every hoolah order above $200!


If you’re not on Shopback yet, get on it! The cashback app lets you earn cashback from numerous retailers online and in-store – we’re talking everything from essential shops like Fairprice, Guardian and Watsons to food delivery apps (Grab, Foodpanda) and even travel platforms like Trip.com and Agoda (time to get some money back on your staycation bookings)! They always have amazing 11.11 deals, so keep checking on their Shopback 11.11 sale page for all the deets.


Stock up on workout gear and essentials at Decathlon’s 11.11 sale! They’re offering up to 11% off with minimum purchase, spanning all their categories – running, cycling, fitness, water sports, outdoor sports and more.

11.11 sale maison marcel the jacksons jute bags
Get 11% off selected brands on Maison Marcel (Image: The Jacksons)

Maison Marcel

Maison Marcel is the e-shop launched by Sassy Mama fave Merci Marcel Group! They’ll be offering an 11% discount on four unique brands (CSAO, Rive Droite, The Basket Room and The Jacksons) for Black Friday, from 23 – 29 November 2020. Tying in with their socially driven ethos, Maison Marcel will also be donating 5% of all sales made during this week to a selected charity organization.
To enjoy the discounts, key in the code GREENFRIDAY when checking out at maisonmarcel.sg


Happening in-store and online, Melissa is offering up to 33% off all styles for their 11.11 sale! Get 11% off with a minimum spend of $100, 22% off with a minimum spend of $150 and 33% off with a minimum spend of $200.
Multiple locations, melissa.com.sg 


Oooh, Shopbop’s Singles’ Day and Black Friday sale are always one of our faves. We’ll keep you posted when we find out what the sale actually entails, but you can start browsing their dedicated Singles’ Day Sale page and wishlist items right now – throw in free international express shipping and free returns and it would basically be bad business not to partake!

Shop Lustre

Who doesn’t love a good jewellery deal! We’re big fans of local label Lustre Jewellery, who make stunning gold-plated brass trinkets with luxury gemstones and we’re excited for their sale happening online on 11.11, 7pm. Prices of past collections will be slashed, while full-priced items will be at 25% off.


Sephora will be offering up to 11 samples with every order with a minimum spend of $120. While it doesn’t seem like there will be storewide discounts, we’re already eyeing many of the holiday sets (and of course the sale page!). Get those clicking fingers ready, whether you want to load up on stocking stuffers or treat yo’ self to a little holiday sparkle.

pleasurehobby adult toys sex life


Looking for ways to bring some magic back into the bedroom? PleasureHobby has a range of luxurious lingerie, adult toys and bedroom accessories for you to explore your naughty side. Look out for their 11% off site-wide sale, with $50 off for purchases above $300. Quote SASSYHOBBY for a free Double Joy App-Controlled Couple Vibrator worth $71.30 for orders above $188. In order to receive this free gift, you’ll need to add it to your cart at checkout. Free gift is not stackable with other promo codes. T&Cs apply.


What better time to shop for that Christmas frock or pair of fab designer shoes than Singles Day or Black Friday on Zalora?! Check out the dedicated 11.11 Singles Day’ Sale page for deets on all their offers, including up to 80% off, cashback and as always, FREE shipping for orders over $40!

Toys, Electronics & Stationery

photobook singapore wedding album cover

Photobook Singapore

A custom-made photobook just might be our favourite go-to Christmas gift, so why not snag one at a good deal on 11.11! Photobook Singapore has a variety of templates with different binding options and papers to choose from, along with optional add-ons like a slip-case or presentation box to add a nice keepsake air. On top of photobooks, Photobook Singapore also does Canvas Prints, Enamel Mugs, Greeting Cards, Calendars and more – all on up to 65% off this 11.11! The easiest way to begin creating your personalised Christmas card or photobook is by downloading the Photobook Singapore app on Google Play or the App Store, and using the images that are on your phone.


The Black Friday sale at electronics, homewares and furniture emporium Courts is sure to be a hit! We’re still waiting on details for it, but right now you can shop their 46th Anniversary Sale both online and across their 14 Singapore stores. You’ll also find massive deals on a wide variety of electronics and appliance – deals are limited, so act fast!

Dyson Singapore

Receive a $100 Dyson voucher on 11 November with your purchase! Save up to $300 off on selected Dyson products, plus score free accessories of your choice on certain items when you add to cart.

Staycations & Experiences

Golden Village

Enjoy ticket discounts until Thursday, 12 November! Quote 2FOR11 when buying tickets online and get 2 standard movie tickets for $11. And for those who enjoy a more premium experience, get premium seat tickets for $11 with the promo code GVPS11. Tickets for this offer are only valid for weekday screenings until Thursday, 12 November. Besides movie ticket discounts, enjoy the Spongebob combo for just $11! The Spongebob combo comes with either a large popcorn, nachos or hotdog coupled with a regular drink and a GV-exclusive Spongebob tumbler (Spongebob or Patrick Cup Topper).

A Grande Deluxe Room at Capitol Kempinski Hotel Singapore
Snag exclusive staycation deals at Capitol Kempinski and more via Klook’s 11.11 Sale!


From 1-for-1 staycation deals to 11% off unique activities, Klook will be offering fab deals for staycations and attractions on 11.11! Look out for packages marked with [Klook 11.11 Promo] that will only go live on 11 November, 11am – 11pm. We’ve spotted staycation deals for Capitol Kempinski, M Social, Hilton Singapore and more so far, plus attraction offers for Kiztopia, Trick Eye Museum and ArtScience Museum!

Mandarin Oriental

Enjoy up to 50% savings on Mandarin Oriental’s exquisite collection of suites during their 11.11 sale, complete with limousine arrival transfer, welcome cocktails, in-room dining indulgences and late check-out at 6pm! Their two-bedroom suites for four guests are priced from $1,200++ per night. Live the Suite Life offers will be live from 11 to 22 November 2020 and are valid for stays from 12 November 2020 to 31 March 2021.

butterflies up-close at science centre singapore

Science Centre Singapore

Enjoy up to 60% savings on Science Centre Singapore, Butterflies Up-Close, Laser Maze Challenge, Omni-Theatre, KidsSTOP™ and Snow City Singapore with the Science Explorer Pass for just $39.90! There will also be online workshops included, recommended for children 12 years old and below. The ticket booking link will go live from 11 November 2020, midnight and will be available till 12 November 2020, 11:59pm. The Science Explorer Pass will be valid for redemption from 20 November 2020 to 31 May 2021.


Oaks Cellars

Get up to 70% off wines and more on Oaks Cellars during their 11.11 sale.

Smoke & Mirrors

Shop the handcrafted bottled cocktails from Smoke & Mirrors for #stayhome self-indulgence and boozy gift sets for loved ones! 11% off storewide with free delivery for orders over $100.